Featured in Marie Claire Magazine! Featured in Marie Claire Magazine Winter 2020

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ALL Moisturizer are NOT Created Equal

ALL Moisturizer are NOT Created Equal


There are so many moisturizing creams on the market today.  To be quite honest, it can get a bit overwhelming to the untrained eye.  This is why we are here! We are here to help you understand that not all moisturizers are created equal. 

Expensive vs. Budget Friendly

Although we all love a budget-friendly option of anything, skincare should not be one of them.  Budget-Friendly sometimes means more harsh chemicals, lower-quality ingredients, lower quantity of quality ingredients, and so forth.  However, you mustn't completely rule out all budget-friendly moisturizers if you dig deep you can find some goodies! Just look for the basic ingredients, water, Glycerin, and Hyaluronic Acid. These are the basics when you are just beginning your skincare journey. Hey, everyone has to start somewhere, right? *Mid-level priced moisturizers are a great place to start your journey, As It Should Be. 

Expensive moisturizers have a little bit more to offer the customer in terms of quality. They tend to use the best research, best ingredients, and often clinical-grade.  If you are spending oodles on moisturizer, you want it to do something, right? RIGHT! However, just because a moisturizer is expensive (and we are talking $150 per jar and up), doesn't mean it is right for your skin.  If you have an Esthetician, it would be wise for you to ask if a particular expensive cream moisturizer has the potential to upgrade your skincare routine. Research before you buy! 


As you may already know, As It Should Be's Hydrating Face Moisturizer does not contain silicone.  I am sure you are thinking, 'Should I be happy about this?' and the answer is...YES! Silicone-based moisturizers are not ideal for your skin.  These moisturizers tend to trap dirt, oils, dead skin (yuck!), and bacteria (double yuck!). So if you are someone that has acne-prone skin switching to a silicone-free moisturizer might help improve your acne. 

So why in the world do beauty brands use silicone-base in the first place? Well for starters it makes the product feel smooth and luxurious.  In turn, it gives you instant gratification with "results", warning this is short-lived.  Another reason, they are water-resistant. I mean, I would not be completely honest if I didn't state that I prefer makeup primers that contain silicone, but it should not be in your skincare! Skincare products should help wash the day away and renew the skin not coat it in a layer of silicone.  To add, some silicones are just not environmentally friendly and As It Should Be is not here for that at all. 

The Right One For You!

A great moisturizer can be your secret weapon when it comes to achieving glowing skin.  It's important to look glowy and dewy not greasy and sweaty.  This is where your skin type comes into play! 

If you have combination to oily skin, it would be wise to still have a moisturizer in your skincare routine. However, do not get a thick or a silicone-based moisturizer.  Your moisturizer will need to be light and absorbs beautifully into the skin.  

If you have normal to dry skin, moisturizers that help draw in more moisture would be beneficial. Hyaluronic Acid is the ingredient that helps pull moisture to the skin. However, there are some people who can not use anything that contains Hyaluronic Acid. There are natural alternatives to Hyaluronic Acid, please remember, just because it is natural doesn't mean it is perfect for your skin. Research natural ingredients that will moisturize your skin and pick the best one for you. 

Happy Moisturizing!