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Combining Luxury Skincare with Eco-Friendliness As It Should Be
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Combining Luxury Skincare with Eco-Friendliness As It Should Be

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With more and more cosmetic brands becoming aware of how important it is to have Vegan and Cruelty-Free products for their customers, As It Should Be went a step further.  

Being Vegan and Cruelty-Free is just the tip of the iceberg.  As It Should Be wanted to be so much more than just a luxury skincare brand that looked out for their furry friends.  This skincare brand wanted to look out for their homes as well!  

Eco-Friendly means, limiting the use of natural resources, encouraging recycling, and finding safer ways to package products! As It Should Be packages its products in glass jars, this helps minimizes the use of plastic.  We want to be part of the solution and not adding to the problem.  Plastic pollution is a real problem in our world today and As It Should Be wants to make sure we are encouraging positive change in the cosmetic/beauty industry! 

 Please check out the video below to see how you can help positively impact change! This is a team effort!